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5ECSP

E-commerce Strategies and Practices


At centre of attention of course models of electronic commerce business-to-business and business-to-customer lay. The course helps to understand ratios between components of system of electronic commerce: marketing, services of operation with clients, system of interaction with the user, methods of purchasing and safe transactions, payment systems, control systems of stores, control systems of orders and sendings of the goods. The course is developed for training students to bases of support of online-business. Representation about main technical aspects and the complexities originating at creation of a site of electronic commerce is given. On a course of course students step by step create an operating site of electronic shop. Students of course get acquainted with distinctions between traditional and electronic commerce, technologies of allocation of orders and designs of payments, questions of legislative regulation of electronic commerce, questions of a safety of electronic business and his clients. During course students on real examples of the Russian and American projects get acquainted with possible strategies and solutions on implantation of electronic commerce.

After learning course you can
  • understand concepts of electronic commerce;
  • to understand main models of realization of online-payments;
  • to understand main aspects of electronic commerce from the point of view of the Russian legislation, including questions of protection of the copyright
  • to understand questions of the taxation of electronic commerce;
  • to define tasks and strategies of marketing in electronic commerce;
  • to install and customize the payment gateway server for organization of payment of purchases;
  • to customize a site of electronic shop for operation with credit cards;
  • to understand features of application of technologies of a safety: digital signatures and certificates;
  • To understand technology Secure Socket Layer (SSL) and Secure Electronic Transaction (SET);
  • to customize a site of electronic shop for allocation to the user of possibility to watch the status of purchase.
the Contents of course
  • Bases of electronic commerce.
  • the Legislation and a network.
  • Online-marketing.
  • the Practicality of a site.
  • Support systems of users.
  • Model Business-to-Business.
  • Software of creation of sites of electronic commerce.
  • Creation of a site of electronic shop with usage Site Server Commerce Edition.
  • the Directory of the goods.
  • Usage and customization of payment system.
  • Safety of transactions.
  • Handle and the analysis of a site of electronic commerce.
  • Systems of sending of the goods.
Students Experts on development and implantation of the Web-sites oriented to electronic commerce.

Preliminary preparation Students should be familiar with one of courses on bases of Internets-technologies: IN103 " Bases of technologies ", CIW Foundations or CompTIA i-Net +.

This course will help you to prepare for the next tests:
1D0-425 CIW E-Commerce Designer

Given cource inserted in next comlex programs:
Master CIW Desig Master CIW Designer

Education coast on cource - USD 525
Cource duration (days) - 5

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